For the love of genes

A healthy fashion statement

In this un-branded campaign for Johnson & Johnson’s Innovative Medicine division, we reminded dads that they not only pass down their jeans but also their genes hence the importance of getting tested.

Genes, like BRCA, may go unnoticed because less than half of patients are tested for them. These genes have the power to drive more aggressive prostate cancer and can help determine if patients are eligible for treatments that target their specific cancer.