DUNKIN DONUTS: David Ortiz Farewell

A farewell as grand and unique as "Big Papi" 

Boston wanted to say goodbye to one of its biggest icons: professional baseball player David "Big Papi" Ortiz. Only another big Boston icon could pay him true homage. In comes Dunkin' Donuts. Ortiz's most iconic hand gesture was recreated at the Kennedy Greenway, using 10,000 sweet and colorful donuts. The brand + art installation received extensive local and national media coverage, as well as a series of Snapchat custom geo-filters designed for those who visited the premises.