A better way to grow your money.
The annuities market was ripe for a novel type of product. One that took advantage of recent technological developments in the financial space. One that acknowledged a new, savvy, more evolved type of customer.
GAINBRIDGE: Creative Direction
A new brand for a brand-new product.
This inspired the launch of a brand with a unique voice that would live predominantly online. I was involved in every step, working directly with all internal stakeholders and external collaborators. Multiple touchpoints were developed, including digital and traditional media, direct mail, and even VR, as the brand became the main sponsor of Indy500 and one of its drivers.
UX AND SITE DESIGN
AD CAMPAIGN
SOCIAL MEDIA STRATEGY, DEVELOPMENT, AND EXECUTION
INDY 500- VR EXPERIENCE
INDY 500 - EVENT BRANDING AND ACTIVATION