GAINBRIDGE: Creative Direction

A new brand for a brand-new product.

The annuities market was ripe for a novel type of product. One that took advantage of recent technological developments in the financial space. One that acknowledged a new, savvy, more evolved type of customer.

This inspired the launch of a brand with a unique voice that would live predominantly online. I was involved in every step, working directly with all internal stakeholders and external collaborators. Multiple touchpoints were developed, including digital and traditional media, direct mail, and even VR, as the brand became the main sponsor of Indy500 and one of its drivers.