DIRECTV: Re-branding and Art Direction

Branding went on a mission. 

As DIRECTV extended its Latin American presence, the brand system had to be adapted to reflect the needs of the different markets that were at varying stages of maturity. Therefore, I developed an in-person, comprehensive brand immersion regional workshop. I was in charge of overseeing how the DIRECTV brand came to life on social media, video, digital, print, OOH, and store design.