HEINEKEN: Integrated Campaign

Heineken was the biggest winner at the Latin Grammy Awards

Heineken's association with the Latin Grammys has been a partnership over ten years strong. This project's goal was to keep the passion for music and beer alive. Our integrated campaign included an on-air spot, a digital campaign, out-of-home and collateral pieces, as well as on-site social media coverage. An interactive contest was yet another exciting way to engage Heineken music fans. The event's first day alone overwhelmed our client's expectations, resulting in over 3500 impressions, with over 1000 comments per post.