IMODIUM: Digital Campaign

Imodium, we’re so glad you exist.

Under the premise “Don’t miss life’s important moments”, the creative team I led developed print and digital work for Imodium’s US Hispanic market launch. We used the ubiquitous men’s bathroom sign as a stand-in for situations people were missing out on. This provided a fun spin on a not-so-fun situation. A matching website followed that included tools such as where to find a bathroom in any city. It also included a set of preventive tips that were displayed by “knocking” on a bathroom door.