NFL: B2B Direct marketing

CEOs ambushed by The Trojan Ball. 

The Trojan Ball was created as a direct marketing piece, successfully sent to influential, select CMOs nationwide. It led the recipients to believe they were getting a brand-new soccer ball. The message read: "Inside is the ball 28.5 million of U.S. Hispanics truly identify with". When opening the box and American football was found, indicating, with printed stats that this audience's favorite sport was really NFL football. 

The piece was received with wide acclaim and laureated with the Gold Award in the Direct Mail Category at AdAge's Hispanic Creative Advertising Awards. It was included as well, in the publications Basic Marketing and Essential of Marketing by the McGraw-Hill Publishing House.